What is a "landing page"?

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Landing page is a part of a campaign.

Landing pages must be created to encourage visitors to take wanted action (survey participation, newsletter subscription, shopping or downloading).

The content is promotional and focused on single message. It is not recommended to give expansive information about the product or service, but to summarize the advantages of the product or service in few head words.

Example:
- only 900,00 kn
- totally adjustable to all devices
- photo gallery
- contact form

It is also recommendable to list the certifications, technology you use and brands you work with.

Simple graphics elements direct user to the desired action.